ABOUT
This is ASKA. Finding the core. Cutting through the noise. Getting to the DNA of a brand, and shaping it into something strong, clear, and lasting.
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Founded by Moa Mårdberg, ASKA brings Scandinavian minimalism to complex problems and strategic concepts. Helping both small, blooming startups and established brands rethink who they are and where they’re going.
Behind ASKA
Moa Mårdberg
Founder
I am an independent creative director and strategic advisor from the rugged north of Sweden. With over 25 years in the industry, I specialize in building strong brands across design, lifestyle, hospitality, and beyond. Working at the intersection of strategy and creativity, I ensure every project is as intentional as it is visually powerful.
Services
Building Brands
I help companies find their voice and create brands that last. From strategy and storytelling to design and execution, I build brands with meaning, personality and purpose.
Shaping Ideas
I turn complex thoughts into clear concepts. Together with my clients, I shape creative strategies that connect business goals with creative ambition and get things moving.
Finding the Story
Every brand has a story. I help you find it, shape it and tell it. Through research, insights and creative thinking, I uncover what makes you stand out and turn it into something people care about.
Leading the Visuals
I bring ideas to life with strong visual direction. From the big picture to the smallest detail, I make sure everything feels connected, clear and on point.
Designing the Details
Design that works and makes an impact. Whether it’s a brand identity, annual report, website or packaging, I make sure every element supports the story and adds value.
